Founded by Lady Gaga and Ben Jones in 2019 and relaunched in 2022 via Sephora, Haus Labs champions “clean artistry” makeup that blends high-tech formulations with bold self-expression. Its mission extends beyond cosmetics—every purchase supports the Born This Way Foundation, empowering mental health initiatives.
Is Haus Labs Trustworthy?
Yes, Haus Labs is a legitimate brand with strong credentials. As a private company headquartered in California, it partners exclusively with Sephora and its own website, avoiding unauthorized retailers . The brand’s “clean, cruelty‑free, vegan” promise is backed by certifications through Sephora, and its public engagement with the Born This Way Foundation adds transparency and goodwill.
How does Haus Labs compare to competitors?
Vs Fenty Beauty & Rare Beauty: Unlike Fenty’s ultra-inclusive momentum or Rare’s mental‑health positioning, Haus Labs leans harder into “supercharged artistry” with futuristic, skincare-infused formulas and pigment-rich performance.
Vs Traditional clean brands (e.g., Ilia): It matches Ilia in clean standards but sets itself apart with tech-driven innovations like patent-pending vegan B-SILK™ mascara and fermented arnica skin-care effects.
Vs Celeb brands like Kylie: It echoes their media impact but is differentiated by sustainability, inclusivity, and charitable contributions through every purchase.
Pros and Cons of Haus Labs
Here’s an honest breakdown of what you can expect from Haus Labs:
Pros:
- High-performance, tech-driven clean formulas, richly pigmented yet skin-friendly (e.g., Triclone Skin Tech foundation).
- Strong ethical profile: vegan, cruelty-free, no parabens, sulfates, phthalates, or other 2,600+ questionable ingredients.
- Inclusive shade ranges (foundation in 51 shades; concealer in 31) and supported by Lady Gaga’s vision of self-expression.
- Backed by a celebrity founder with strong cultural influence and brand authenticity.
Cons:
- Premium price point; some shoppers may consider formulations expensive compared to mass-market alternatives.
- Limited availability—only sold via Haus Labs and Sephora, restricting accessibility.
- Initial struggles during its Amazon debut suggest past operational bumps, though the relaunch appears more robust.
Three reasons to choose Haus Labs
- Innovation at Every Swipe: From patented B‑SILK™ mascara to foundation with fermented arnica and hyaluronic acid, the brand pairs artistry with science.
- Clean and Conscious Beauty: With over 2,600 questionable ingredients excluded, and packaging made from sustainable and recycled resources, it reflects modern clean-beauty values.
- Purpose-Driven Purchase: Each product contributes directly to the Born This Way Foundation, supporting youth mental health—your beauty buys do more than beautify.
Conclusion
Haus Labs offers a compelling blend of artistry, innovation, ethical standards, and social impact. If you’re seeking high-performance, clean makeup with meaningful purpose behind the brand, this is a line worth exploring.
Ready to express yourself with clean, high-tech beauty? Visit Haus Labs now to discover your next favorite product and support a cause that matters.
